Sell
Skin in the game, written into the deal.
The sell is the awe moment. By the time a proposal lands, the brand has already watched the audience adopt their product, sometimes literally: Warp employees found his organic videos in their own feeds. Selling is packaging proof, and the discipline to hold the rate while stacking the value.
The system, not the vibes
The product is the hero
A dedicated reel builds the entire narrative around the product's value, in his voice. Not a logo cameo, not a caption mention, never a read-out script.
ROI math leads
Views delivered, cost per view, clicks, projected reach from past series. The Warp partnership carries a 418x views-per-dollar number. That number does the selling.
Strategy, not a menu
Components stack into a quarter: series plus retainer plus event plus newsletter. Line items stop feeling a la carte and start feeling like a plan.
Over-deliver before the ask
Bonus videos beyond scope that outperformed the paid ones turned the Warp renewal into an inbound conversation. The premium gets volunteered, not demanded.
Minimum views, in writing
If a campaign underperforms the floor, he keeps pushing until it hits. The client pays for a result, and the result is the contract.
A report ends every campaign
Views, engagement, clicks, delivered within seven days. The campaign converts twice: once with the audience, once inside your company.
What it produced
Hold the rate. Stack the value. Let them volunteer the premium.
They aren't buying a face. They're buying a system.
We don't see you as just another client. We're partners.