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Google × Tensor Boy
Google × Tensor BoyTwo collaborations, both past benchmark
Two campaigns with Google — a Developer Hackathon and the Google Studios creative workshop. Both cleared the engagement and conversion benchmarks for technology content by a wide margin.
379Kviews across two reels
9.6%peak conversion rate
34.5Ktotal engagements
2collaborations, both above benchmark
Hackathon first
The Google Developer Hackathon reel opened the relationship at 139K views and an 8.3% conversion rate.
Then the Studios
The Google Studios creative workshop followed at 240K views and a 9.6% conversion rate, well past the benchmark for technology content.
Twice trusted
Two separate Google teams, two campaigns, both clearing the bar — the kind of repeat brand managers forward internally.
google / both reels
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